In business, long tail could be a phrase coined by Chris Anderson, in 2004. Anderson argued that product that are in low demand or have low sales volume will put together compose a market share that rivals or exceeds the comparatively few current bestsellers and blockbusters, however as long as the shop or channel is massive enough.
The tail of a distribution represents a amount in time once sales for fewer common product come a profit thanks to reduced promoting and distribution prices. Long tail is once sales are created for product not usually oversubscribed. These product will come a profit through reduced promoting and distribution prices.
The long tail additionally is a applied math property that states a bigger share of population rests inside the tail of a chance distribution, particularly once it involves shopping for patterns.